- New sales channel
Is your online store already presented in Bing, Google Search, and social networks? Then it’s time to move to a new level – to create a mobile application for your store and place it in the Google Play Market. Customers will be able to buy your products directly from their smartphones. Your shop icon will always be on their screen.
Google Play is the largest platform with millions of users around the world. All the market leaders are already there: ASOS, Amazon, eBay, AliExpress, etc. This is a reason to create your own application.
- Gather a loyal audience and a base of regular customers
Mobile solutions make the connection between online stores and customers stronger. Online shoppers who use their smartphones to shop prefer the apps that their favourite stores offer. Plus, when the app is on the customer’s screen, they are more likely to return to your store.
How to get people to download and install the app? Just offer them personalized offers or limited discounts to encourage them to install your app. This will automatically build up your customer base. Your regular customers’ retention generates you constant profit without advertising costs, therefore, the more there are, the better.
- Increase in the number of orders
Flurry Analytics claims that users spend 90% of their time interacting with their mobile devices in apps [2]. Experts believe that now this is the age of mobile applications. The statistics also show that 79% of smartphone users use one or more online store applications [3].
More than 50% of buyers are already entering stores from mobile devices, and this percentage will continue to grow. Make their purchases convenient with the app, and then they will buy from you rather than looking for more convenient stores and competitors’ apps!
How can you find out from which device visitors enter your store?
The number of visitors from mobile devices is easy to see in your counter. You can use Google Analytics for this purpose. If you do not track these statistics for your store, it makes sense to reconfigure the counters and analyze: who visits you and from what devices. This data will help make the site convenient for all of your visitors.
Technologies have recently reached a level where buying from a mobile device has become as convenient as from a computer. Be faster than competitors, create your own mobile application, and use all its capabilities to the fullest.
- Automated round-the-clock sales
The application works automatically and does not require complex configuration, you do not have to look for additional employees. You connect applications once in the store control panel and then everything works by itself. All prices are updated by ourselves. You can also manage the application from the store’s administrative control panel.
So, in order to remain competitive, your business should have not only a website that supports the most popular mobile browsers, systems, and their versions, but also its own mobile application, because:
- app users are more involved in the buying process and are willing to buy more;
- when your app icon is on your customer’s screen, they are more likely to return to your store again;
- you can also pay directly from your phone, online – this reduces the consideration time to a minimum.
Thus, the mobile application increases conversion and average purchase order, helps maintain relationships with customers, motivates them to make new purchases, and recommends the store to friends and family. The world is changing very quickly, and therefore you need to constantly improve your business so as not to be left out.
- Faster content loading
Few online retailers realize that a slow-loading website can damage your business. Customers hate slow sites and often go to other market participants due to the lack of a positive user experience. According to Kissmetrics, if a website takes more than 3 seconds to load, 40% of visitors will go straight to another site [4]. This is why online shopping needs to be fast enough to build a solid core of repeat customers. This is where mobile apps have a huge advantage over websites. Since mobile shopping apps do not need an internet connection to provide users with basic functionality such as comparing products or checking prices, they make good use of the device’s full performance. In turn, sites need a constant Internet connection to update any part of their content.
However, this does not mean that speed is irrelevant for mobile applications. They also need to be fast, because the same rule still applies in this situation. Users tend to uninstall an app from their devices if it takes too long to download or complete any operations with it.
